Why Velune
Velune creates skincare with intention, composing each formula through a considered approach inspired by Japanese simplicity and refined whole-plant design. Time honoured oils and nutrient-rich compounds form the foundation, offering the skin complete and thoughtful support.
Every element is chosen for its role in enhancing smoothness, softening visible lines, improving clarity, and fortifying the skin barrier. Each composition delivers profound structural benefits and is thoughtfully created to simplify the need for multiple products through ingredient integrity and refined craftsmanship.
Rooted in the enduring principles of simplicity and refinement, Velune honours calm structure and measured design. Each formula aligns with what the skin can recognise, absorb, and respond to with ease, reflecting a philosophy of purposeful choices and elevated composition.
This is intentional skincare shaped by heritage, restraint, and artistry, offering a quiet luxury that evolves gracefully with the skin over time.
A discerning collection for those who seek substance, sophistication, and timeless elegance.
Our Philosophy
Velune is guided by the belief that skincare should be intentional, not excessive. Each formula is designed to support skin structure, barrier function, and long-term skin health.
Intentional skincare
Thoughtful formulations created with purpose, precision, and restraint.
Therapeutic-grade whole-plant extracts
Carefully selected plants with documented skin benefits, slowly extracted in-house to preserve their complete phytochemical profile.
Science and tradition
Modern formulation principles, barrier-first design, stability testing, and proven actives, balanced with Japanese philosophies of simplicity, restraint, and refined craft.
Formulation with intent
Ingredients are chosen for function, compatibility, and performance, designed to work cohesively with the skin rather than overwhelm it.
Quiet luxury
Fewer products, composed with intention and depth, favouring performance, longevity, and substance over excess.
Our Craft
Each formula begins with whole plants, chosen for their proven benefits and slowly extracted in-house to preserve their full spectrum of actives, antioxidants, essential fatty acids, and calming compounds that strengthen the barrier and support renewal.
Our formulas are created in small, considered batches to preserve integrity, potency, and freshness.
Guided by intention, we combine these whole-plant extracts with select modern actives only when they truly serve the skin, ensuring every product remains both effective and gentle, never excess.
Our Values
At Velune, values are woven into the making, quiet principles that guide every choice.
Transparency
Honest communication and ingredient clarity, with nothing hidden or unnecessary.
Ethical sourcing
Partnerships with trusted growers and extract suppliers who share our commitment to quality and responsibility.
Sustainability
Considered packaging, small-batch production, and mindful use of resources.
Vegan & cruelty-free
Formulated without animal-derived ingredients and never tested on animals.
Barrier-first design
Every formula is shaped with the skin’s natural rhythms in mind, gentle, effective, and respectful of sensitivity.
Our Founder
Velune was founded by a cosmetic formulator trained in cosmetic science, with years of hands-on formulation experience focused on skin physiology, plant chemistry, and long-term skin health.
Influenced by Japanese principles of restraint and precision, the brand was created in response to over-complex skincare routines that overwhelm the skin rather than support it. Velune approaches formulation with the belief that fewer, well-designed products can deliver more meaningful results.
Each formula is developed with a focus on skin compatibility, barrier function, and cumulative benefit over time, balancing modern cosmetic science with whole-plant intelligence and deliberate composition.
Velune is more than skincare, it is a ceremony of nightly renewal. Each product is shaped by stillness, crafted with intention, and guided by both science and tradition.
An invitation - to pause, to breathe, and to let the skin return to balance and quiet radiance.