Velune was created to slow skincare down. In a world of fast trends and fleeting promises, we return to ritual, intention, and the wisdom of whole plants, shaped by a Japanese-inspired philosophy of balance and refinement.
Why Velune
Velune creates skincare with intention, composing each formula through a considered approach inspired by Japanese simplicity and refined whole-plant design. Time honoured oils and nutrient-rich compounds form the foundation, offering the skin complete and thoughtful support.
Every element is chosen for its role in enhancing smoothness, softening visible lines, improving clarity, and fortifying the skin barrier. Each composition delivers profound structural benefits and is thoughtfully created to simplify the need for multiple products through ingredient integrity and refined craftsmanship.
Rooted in the enduring principles of simplicity and refinement, Velune honours calm structure and measured design. Each formula aligns with what the skin can recognise, absorb, and respond to with ease, reflecting a philosophy of purposeful choices and elevated composition.
This is intentional skincare shaped by heritage, restraint, and artistry, offering a quiet luxury that evolves gracefully with the skin over time.
A discerning collection for those who seek substance, sophistication, and timeless elegance.
Our Philosophy
Velune is guided by the belief that skincare is not routine, but ritual, a deliberate pause that restores both skin and spirit.
Ritual, not routine
Skincare as a mindful ceremony: quiet, deliberate, and restorative.
Whole-plant extracts
Carefully selected botanicals chosen for their proven skin benefits are slowly extracted to preserve the full spectrum of phytonutrients that bring profound skin benefits.
Science and tradition
Modern formulation principles, barrier-first design, stability testing, and proven actives, are balanced with Japanese philosophies of purity, restraint, and thoughtful craft.
Oils with purpose
Chosen for their balanced lipid profiles, compatibility with the skin, and ability to carry botanical actives deeply and effectively.
Quiet luxury
Fewer products, crafted with intention and depth, favouring presence over excess.
Our Craft
Each formula begins with whole plants, chosen for their proven benefits and slowly extracted in-house to preserve their full spectrum of actives, antioxidants, essential fatty acids, and calming compounds that strengthen the barrier and support renewal.
Each formula is crafted in small, considered batches to preserve integrity, potency, and freshness.
Guided by intention, we combine these whole-plant extracts with select modern actives only when they truly serve the skin, ensuring every product remains both effective and gentle, never excess.
Our Values
At Velune, values are woven into the making, quiet principles that guide every choice.
Transparency
Honest communication and ingredient clarity, with nothing hidden or unnecessary.
Ethical sourcing
Partnerships with trusted growers and extract suppliers who share our commitment to quality and responsibility.
Sustainability
Considered packaging, small-batch production, and mindful use of resources.
Vegan & cruelty-free
Formulated without animal-derived ingredients and never tested on animals.
Barrier-first design
Every formula is shaped with the skin’s natural rhythms in mind, gentle, effective, and respectful of sensitivity.
Our Founder
Velune was founded by a skincare formulator with a background in cosmetic science and holistic practice. Guided by Japanese refinement in craft and ingredient philosophy, she envisioned skincare as a nightly ceremony, intentional, restorative, and rooted in both science and tradition.
Each formula is created through slow whole-plant extraction to preserve the complete profile of actives. Crafted in small, considered batches, every product carries integrity, potency, and freshness, a balance of modern efficacy and quiet ritual.
Velune is more than skincare—it is a ceremony of nightly renewal. Each product is shaped by stillness, crafted with intention, and guided by both science and tradition.
An invitation: to pause, to breathe, and to let the skin return to balance and quiet radiance.